Showing posts with label coca cola. Show all posts
Showing posts with label coca cola. Show all posts

Friday, February 10, 2017

Familiar Music in Superbowl 2017 Product Ads

YouTube playlist for this article,
playlist compilation article


What an exciting start and finish to this year's Superbowl—New England Patriots over Atlanta Falcons, 34 to 28 in overtime! For me, one song emerges for games with a lot of emotional stake: the Eagles' "Gonna Be a Heartache Tonight".

This article is similar to my previous article about songs in product ads "Familiar Music in Product Ads and Product Jingles that Became Hit Songs". This time, I focus on Sunday's 2017 Superbowl advertisements, skipping discussing jingles that might become song hits. In viewing commercials multiple times, I was intrigued by some subtle, unfamiliar musical notes, and, with some songs, was psychologically transported to different eras.

Some songs have been standards forever—"America the Beautiful" (Coca Cola), "Amazing Grace" (upcoming Logan movie). Some songs are as old as 50 years or as recent as within this decade. My journey in hunting up music that ads used was distractingly enjoyable for trips down memory lane (Steppenwolf's "Born To Be Wild") as well as discovering songs new to me (Sia's "Move Your Body").

The following list of products and their associated music are in the approximate order that the ads aired during the game. Except for "standards" that I mentioned earlier, secondary links go to original-artist versions of known songs.

Coca Cola
Ford
Google Home
Michelin Tires
LifeWTR
GoDaddy
Logan (movie)
Bai Antioxidant Infusions
Michelob ULTRA
Lexus LC
Wendy’s
National Geographic’s Genius Series
Kia Niro
Amazon Echo
Mercedes-AMG GT Roadster
Nintendo Switch

Monday, January 30, 2017

Familiar Music in Product Ads and Product Jingles that Became Hit Songs

YouTube playlist for this article,
playlist compilation article


Some products have used known songs, and some products' jingles have expanded into song hits. The first category has a lot more instances than the second one. Maybe it's more common to have songs inspire ads than for ad-specific music to morph into recorded music that people want to buy.

The music I cite range from about 50 years to well over 100 years old. If newer music has integrated into products, I probably am less aware. Technology that wasn't available a few decades ago has made it convenient to skip commercials. For Superbowl 51, I'll consider being on the lookout for products with familiar music.

Hmm, I'd like to see the NFL switch from the unwieldy Roman numerals to the more compact Arabic numerals. Think about the Superbowl number two years ago. BTW, if you want to quickly convert a Roman numeral to Arabic or vice versa, visit "Roman Numerals Converter". Enter a numeral, then click Convert It!

Products that Incorporated Known Music

Tropicana Orange Juice
Crispy Critters Cereal
Subway Sandwiches
Doritos Chips
Beef
United Airlines
Noxzema Shaving Cream
Marlboro Cigarettes
Product Ad Jingles that Expanded and Became Hit Songs

Benson & Hedges Cigarettes
Alka Seltzer
Crocker Bank
Coca Cola