Showing posts with label 99. Show all posts
Showing posts with label 99. Show all posts

Thursday, December 23, 2010

Buy Buy Buy Ay Ay Ay

Only another couple of shopping days left! Borrowing from an article I wrote about this time last year, I'm thinking gadgets again. Not that I'm going to buy any myself. This year for inspiration, I looked to three local advertising inserts, accompanied by web searches. This article can serve as a mini-shopping list to keep shoppers out of the malls, which I imagine are crowded. If you're cybershopping, it's another matter. If you're bricks-and-mortar shopping, get thee out there!

To provide some mystery and also avoid appearances that I'm pushing specific b&m places, I'm omitting store names. Let's say two of them are drugstores (pharmacies, apothecaries, mini-marts that coincidentally also dispense prescription drugs in teeny corners, …}. The third b&m place is a stand-alone electronics store that seems to have gotten on the holiday-gadget bandwagon. My table format has a heading row for places identified as "A", "B", and "C"—followed by rows for items and prices. To view images of items, copy and paste the item names in Google image searches.

The price focus is for items priced $19.99, $14.99, and $9.99. I listed one notable exception because the item looks so cute. The 99¢ price ending is no accident. My article "The 99¢ Effect and Other Saver Thoughts" includes discussion about the psychology of the pricing something just under the next dollar threshold.

One electronics store that I patronize places those impulse-buy snacks near the bank of cash registers (typical merchandise location). The price signs show the dollar and cents values with different type size. Not that I can recall at this moment, but it seems the cents value is about one-fourth the size of the dollar value. Anyway, happy celebrations of whatever you're celebrating!


A B C
Pillow Pets $19.99   19.99
34" Jumbo Teddy (bear)   19.99  
Fushigi Magic Gravity Ball 19.99 19.99 14.99
Big Box of Fuzzoodles 19.99    
Homedics Neck and Shoulder Massager 19.99    
Dr. Scholl's Full Cushion Massager 19.99    
Homedics Hand Sanitizer Dispenser 19.99    
EnviraScape Home Fragrance 19.99    
Dr. Scholl's Foot Spa 19.99    
Paper Jamz Guitar 19.99    
Paper Jamz Drums 19.99    
Shake Weight 19.99    
Belly Burner 19.99    
Discovery Kids Motorized Pottery Wheel   19.99  
Discovery Kids Adventure Play Tent   19.99  
Mister Steamy (dryer ball that you put water into) 14.99   14.99
Yoshi Blade (Looks like successor to Ginsu knife) 14.99 19.99 14.99
Amazing Wand 14.99   14.99
Total Pillow 14.99    
Chef Basket 14.99    
Snuggle 14.99 14.99 9.99
Pet Zoom 9.99    
Finishing Touch Personal Hair Remover 9.99    
Handy Caddy 9.99    
Cami Secret 9.99    
Might Fix It 9.99    
Pasta Boat 9.99    
Dropps Detergent 9.99    
Voice Recording Photo Frame 9.99    
13 in 1 Pocket Tool 9.99    
Golfer's Tool 9.99    
2 Pack LED Book Lights 9.99    
Open It! Any Package 9.99    
Sara Peyton Wand 9.99    
Sarah Peyton Two Headed Massager (!!) 9.99    
Homedics Foot Massage Pillow 9.99    
Homedics Mini Bath 9.99    
Homedics Exfoliating Shower Massager 9.99    
Wexford Glass Personal Scale 9.99    
Emerson Triple-head shaver   9.99  
Emerson wet/dry shaver   9.99  
Soft-Sided Pet House   9.99  
Doggy Stairs   9.99  
Discovery Kids moon lamp   9.99  
Money Farm piggy bank   9.99  
Slap Chop     9.99
Anti Static Dryer Balls     9.99
Wonder Hanger     9.99
HD Vision Ultra Sun Glasses     9.99
Slippers 9.99    
Rainbow toe socks 3pr/10    

Saturday, December 19, 2009

Holiday Gadgets to Inspire or Not

Over the years during the holiday season, I have smiled bemusedly at gadgets hawked on TV as prospective gifts. Thoughts that popped up in my mind have usually been one or more of the following:

  • Really? A saucepan would work, and most people already have one.
  • Gee, another appliance to take up shelf, cupboard, or drawer space.
  • Does that gadget really work?
  • [price, usually ending in .99] sure seems like a lot for what that thing is supposed to do.

Gadgets in the past that trigger one or more of my above thoughts include the hot dog cooker, hamburger cooker, butter melter, toaster-sized deep fryer, and rotisserie. I admit I succumbed to having bought a deep fryer and a rotisserie (different times). The deep fryer is long gone, it never seeming to have delivered goods as expected. An additional concern was what to do with the excess oil. I donated it so long ago, I don't remember much about the oil or device anymore. As for the rotisserie, it had great promise, especially for roasting turkeys under 10 pounds. The key is "10 pounds". Almost NEVER have I found such a peewee turkey in a store.

My most recent turkey experience with the rotisserie was maybe two years ago, when I trimmed some turkey body parts to make it weigh under 10 pounds. The cooking process was underwhelming. The turkey was eventually too big around to gracefully fit in the rotisserie cavity, circumference-wise. After some time of the turkey rotating and roasting, the meat contracted lengthwise but its girth expanded, which exposed the imbalance of my insertion of the spit into the turkey. (Spit—funny name for the turkey immobilizer, as spit also means to eject [something] from the mouth—also, the action's output.) The meat began bumping and thumping the window door until the cooking time finished (whirr, thud, thump, whirr, thud thump, ...).

My roast method now includes placing the turkey on a turkey lifter that's inside a 16-inch diameter cake pan, parking a meat thermometer in it, than roasting according to recommended time and temperature for its weight. (I admit, I also own a pair of poultry lifters , which I have used occasionally but forgot to last month.)

Two electric versions of products I saw advertisements for recently were an electric cookie gun and electric wine bottle opener. They are real products, but they make me think of the gag gift Spencer's used to sell—the electric fork. Anyway, I can't see myself foregoing elbow grease to get electric versions of a cookie gun or wine bottle opener.

Anyway, as I was in my local drugstore waiting for my photo order for outgoing greeting cards, I used the half-hour wait time to browse a merchandise area for gadgets. I felt I hit some sort of jackpot. Not only were these items amusing to me, but they neatly fit into the 99¢-effect pricing, which I blogged about in November.

I am omitting urls for the products I have listed below, as readers, if they want to acquire additional details, should research to satisfy their own satisfactions, including finding product reviews and price comparisons. For many of the products, the premises and/or prices leave me speechless and commentless.

Point 'n Paint
(wholesale distributor, IDEA Village; $19.99)
The package states "No tape" and "Paint entire room in less than an hour". (Please, no heckling about the text case.)

Save a Blade Automatic Razor Sharpener
(distributor, Exceptional Products Inc.; $19.99)
The package says "up to 200 shaves from a single blade".

Emjoi Tweeze (distributor, Tristar Products, Inc., $19.99)
This item comes with 2 AA batteries. The packaging states "Easily removes facial hair except eyebrows".

Touch N Brush Hands-Free Toothpaste Dispenser
(distributor, Allstar Products Group, Inc.; $19.99)
No electricity. No batteries.

Set of 12 Bottle Tops Turn Your Drink Can Into A Bottle
(Tele Brands, $9.99)
Packaging states "Snap top onto standard cans" and "Keeps Carbonation Longer".

One Touch Hands Free Can Opener
(distributor, Harvest Direct; $19.99)
You place the unit on top of a can, after ensuring that you have inserted 2 AA batteries ("sold separately"), then press the button. The opener walks around in a circle. Actually, I used to own an electrical can opener, which had long ago departed for the great scrap heap in the sky. Can't say I miss it. Besides making do with a hand-crank opener occasionally, I see that many cans these days have pull tabs, further reducing the need for using an opener.

Emson Egg Genie
(distributor, Emson; $19.99)
With this appliance, you can cook up to 7 eggs at one time. Eh, I always thought a saucepan was versatile enough.

The hamburger cooker of yore seems to have evolved into two newer types to reflect a more recent selling of hamburgers—the "slider". The gadgets I ran across were the Big City Slider Station and the Chicago Slider. (I think previous name attempts have been "mini-burger" and Burger King's "Burger Buddies". )

Chicago Slider
(distributor, East West Distributing; $19.99)
This gadget makes four square burgers and uses electricity. Scoop meat into the cavities, close the clamshell lid, cook.

Big City Slider Station
(distributor, Harvest Direct; $19.99)
This gadget makes five round burgers and uses a stove top. Scoop meat into the cavities, press down with its mating part, cook.

As I have all the equipment I think I need now, I'm short of cabinet space for new gadgets, I'm skeptical of them working, and I prefer to spend the money on other items, I hope Santa isn't inspired to bring me any of the items I recently spotted and listed. Maybe I'll ask for things not available in stores or online. Can't tell; otherwise, wishes might not come true. Happy Holidays!

Monday, November 30, 2009

The 99¢ Effect and Other Saver Thoughts

My article started out about pricing with regard to saving, particularly how 99¢ is such a popular price, a price ending, anyway. As I "scribbled" my streams of consciousness—besides 99¢—thoughts also included tenths of cents still anachronistically attached to gasoline per-gallon prices, coupons, before/after price changes indicated in print ads, sales taxes that no advertiser includes, and baked goods pricing.

As the seasonal buying rush is spiking around this time, this might be an appropriate time to discuss the psychology of pricing at 99¢. Dr. Robert Schindler, Professor of Marketing at Rutgers has been cited as an expert about the pricing psychology. A couple of papers specifically address 99 as price endings, which you can find links to at his faculty website. An educational resource that splits the pricing psychology is at Ohio State University Extension "Fact Sheet". The paper discusses use of 99¢ rather than $1, and 49¢ rather than 50¢. As for news, blog articles, and forums regarding 99¢, googling for 99 cents effect will yield lots of results for those mildly curious to those who want to turn in a research paper for a grade. (No, I'm not listing all my sources I ran across. Students need to do their own finding and sifting.)

One topic related to 99¢ that has intrigued me over the years has been the price of gasoline. I'm not attuned to non-US prices, so I'm just talking about stateside per-gallon listings. It's had that pesky decimal point to indicate tenths of a cent per gallon for as long as I can remember—let's say when gas was under 49.9¢ a gallon. Even when it's risen to over $4.00 a gallon, and has receded to currently over two and under three dollars (I know, mushy spread—so my article doesn't risk becoming obsolete overnight), the stations insist on keeping that nine-tenths of a cent price appendage. I say, kill the fraction of a cent pricing and be done with it! Don Boudreaux's blog article from 2006 discusses gasoline pricing in even closer detail than just the nine-tenths cent.

Coupons! With this economy, I sense a lot more people are using them. It can get exhausting sifting through piles, deciding which ones to save, which to use for which trip, how to sort them so they don't expire before getting a chance to use them. Sunny side up—good value coupons for items you use AND go on sale at the same time! Not so sunny—coupons for items you can't find, are the wrong packaging, expire about a week before you remember you had them, and have expiration dates a day before you regularly shop. (And you momentarily didn't extend your mental calendar out far enough.)

One thing that I've always viewed wryly is the newspaper or store trumpeting the aggregate value of coupons in the packet I just received. "Save $90!" "$199.40 coupon savings!" These statements never come with estimated purchase totals if you truly bought all the items required to save as much as they claim. Hmmm, who would buy EVERYTHING in the advertising packet anyway?

Markdowns and markups get such different treatments in print ads. If an item's price goes up, and it's a fresh ad, you never get to view the "before" price. If a hardcopy print ad (or menu) price goes up, there's usually a huuuuuge splotch that obliterates what the former price was. But you know it went up! In contrast, if a print ad shows a price decrease, the older price is visible, with a wimpy, usually horizontal or diagonal strikethrough, then the new price listed nearby. Mustn't miss the potential savings!

What about a menu price decrease? I'm guessing it happens infrequently. If price decreases occur, I think eateries print up new submenus. Maybe they create new dishes with more customer-friendlier prices. Lots of discount coupons have been appearing in the newspaper and mail as well. And more and longer happy hours.

Advertisers seem to almost always ignore state sales taxes as they entice us to spend. The oddest and imho, most dishonest ads I find are the ones that practically declare you can buy an item for the exact price they advertise. The ones that most come to mind are fast food, cars, and services (utilities). Only $49.99 a month! Only $9.99! Only 99¢! Okay, maybe "Only $1!" Right.

Another advertising strategy I find entertaining is the breaking down of price per unit. Something that's only so much per month can get quite expensive when extended out to a year. Say you get cable for $29.99 a month (special deal?). (There's that pesky 99¢-effect pricing again!) Well, in a year, that comes to $359.88 a year. If they advertise it as a per-day cost, it sounds a lot less costly—98.6¢ a day, less than a dollar a day! It's a bit interesting to me that not more companies are pushing daily-cost unit-pricing instead of monthly-cost. Maybe that's coming. Oh, let's also remember about taxes that go on top of the advertised prices.

Speaking of per-unit pricing transitions, remember when cakes and pies sold by the whole units? They still sell them that way, but it seems they've gotten so expensive that the new units are by the slice. In the case of cakes, cupcakes have also become unit pricings. Ahhh, cupcake prices have now approached the price of what whole cakes used to cost. (A way to return to less expensive cakes is to bake and frost your own.)