Friday, February 10, 2017

Familiar Music in Superbowl 2017 Product Ads

YouTube playlist for this article,
playlist compilation article


What an exciting start and finish to this year's Superbowl—New England Patriots over Atlanta Falcons, 34 to 28 in overtime! For me, one song emerges for games with a lot of emotional stake: the Eagles' "Gonna Be a Heartache Tonight".

This article is similar to my previous article about songs in product ads "Familiar Music in Product Ads and Product Jingles that Became Hit Songs". This time, I focus on Sunday's 2017 Superbowl advertisements, skipping discussing jingles that might become song hits. In viewing commercials multiple times, I was intrigued by some subtle, unfamiliar musical notes, and, with some songs, was psychologically transported to different eras.

Some songs have been standards forever—"America the Beautiful" (Coca Cola), "Amazing Grace" (upcoming Logan movie). Some songs are as old as 50 years or as recent as within this decade. My journey in hunting up music that ads used was distractingly enjoyable for trips down memory lane (Steppenwolf's "Born To Be Wild") as well as discovering songs new to me (Sia's "Move Your Body").

The following list of products and their associated music are in the approximate order that the ads aired during the game. Except for "standards" that I mentioned earlier, secondary links go to original-artist versions of known songs.

Coca Cola
Ford
Google Home
Michelin Tires
LifeWTR
GoDaddy
Logan (movie)
Bai Antioxidant Infusions
Michelob ULTRA
Lexus LC
Wendy’s
National Geographic’s Genius Series
Kia Niro
Amazon Echo
Mercedes-AMG GT Roadster
Nintendo Switch

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